Raise awareness
Accompanying changes in behaviour
In 2024, Refashion intensified its awareness-raising efforts
among citizens to encourage more responsible consumption of textiles and footwear.
A pedagogical, practical, accessible—sometimes playful—approach was favored to encourage as many people as possible to join the movement. Reaching out to local areas, educating the general public, and engaging with local networks of community organizations and municipalities were key priorities, particularly through the 2024 Refashion Académie.
Among the year’s highlights, Refashion launched, in partnership with TV channel M6, the program "On Refait la Mode," which invites experts to rethink our relationship with fashion through concrete solutions. The eco-organization also rolled out a major national campaign titled "Rien ne se jette, tout se collecte" ("Nothing is thrown away, everything is collected") to encourage the public to adopt proper sorting habits.
Refashion continued working with all stakeholders to foster greater circularity and commitment: providing tools, hosting information sessions, events, and webinars—at both national and local levels.
The 4th edition of the Refashion Day brought together stakeholders from across the industry to address key topics such as the large-scale export of used textiles and footwear, offering diverse perspectives and practical insights in support of systemic transformation.
